Copywriting Services There is
much confusion today as to what technical writing is really all about.
Therefore, it is necessary to give you a short explanation on the difference
between “technical writing” and “technical copywriting”. Most
companies consider technical writing to be the entire process of creating a
printed or electronic document. The “technical writer” is required to create
the text, formatting, layout, diagrams, pictures, binding, and other aspects of
the document. However, this is not what true technical writing is. A technical
writer required to write JAVA or HTML language is actually a computer
programmer. A technical writer who draws diagrams or creates graphics is really
a graphic designer. Companies that require these types of service should not be
seeking or advertising for technical writers, but rather for programmers, graphic
designers, marketing people, etc. A
true technical writer is really a technical copywriter. Though many do
create some diagrams and other graphic images, a technical copywriter works with
the actual words of the document. Either creating the “copy”, or re-writing
from someone else who created it, a technical copywriter uses their writing
skills to create text that conveys to the clients’ readers, the exact
information and tone the client requires. They may examine diagrams and graphic provided
by the client to create text either separately or for that diagram or graphic.
They may make suggestions on how some layouts should be arranged. But most of all,
technical copywriters are writers, period. And this is what we do. We are technical and non-technical copywriters. We write or re-write the actual words that your audience reads. We work on the text, the "copy", We create copy for you. We re-write copy. We arrange copy. We enable your copy to hit your reader with maximum impact the first time. Whether it is a book, a piece of advertising, a website, or a newsletter, Skyfoot Technical has the ability to make your copy targeted, understandable, and effective. Contact us today for more information. |
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variety of clients which include books, articles,
newsletters, websites, manuscripts, reports, user manuals,
fiction, non-fiction, and other such material. Call or email
today for more information.
I
am also the author of
"Slot Machines: Fun Machines
or Tax Machines? A Technician Reveals the Truth About One-Armed
Bandits", ISBN
1-55270-049-6, published by Productive Publications in Toronto,
Canada, under the name Ian B. Williams. I am a former electronic
gaming machine technician for two major North American casinos,
and an expert in, and provide consultation on, Electronic Gaming
Machine addiction/problem gambling. However, due to the fact
that I am again employed in the gaming industry, those services
are suspended at the present time. You can visit my All Experts
page at